◆ AI · Creator Tools · SaaS
TubeGenius
Turning audience signals into clearer content decisions.
Industry
AI · Creator Tools · SaaS
Timeline
2025
Services
Product Design, AI Experience, SaaS
Role
Product Design
◆ Challenge
Creator workflows become fragmented before production even begins. Planning can require moving between research tools, notes, AI chats, title generators, and writing documents, while the creator carries context manually from one step into the next.
◆ Opportunity
Design the AI around the creator's decision-making sequence: what to create, why it is worth exploring, how it should be structured, what the script should communicate, and how the video should be titled.
◆ Solution
A product experience organized as one connected path from audience intelligence to content direction, scriptwriting, and title refinement, so each stage can preserve enough context to make the next decision clearer.
◆ Outcome
The product experience was shaped around measurable UX architecture improvements: four connected workflow layers, five creator decision points, three primary creation stages, and one continuous path from content direction to a ready-to-refine video idea.
◆ Experience outcomes
TubeGenius at a glance.
4
Workflow layers connected
5
Creator decisions clarified
3
Primary creation stages
1
Unified product path
◆ Research
What we listened for.
Direction
AI should help creators narrow possibilities rather than simply produce more options before a video idea has a clear reason to exist.
Context
Audience intelligence, content direction, scripts, and titles should feel connected instead of behaving like independent prompts.
Control
Generated output needs to remain reviewable, editable, and easy to refine so the creator stays responsible for the final content.
◆ Design Process
Keeping context alive across the creative process.
"Good creator tools don't generate more noise - they help narrow the next decision."
◆ Next project