◆ E-commerce · Shopify · Retail
Knotzen
Turning a diverse product catalog into a simpler path to purchase.
Industry
E-commerce · Shopify · Retail
Timeline
2026
Services
Shopify, E-commerce, Web
Role
Shopify E-commerce Experience
◆ Challenge
Knotzen brings together products across wellness, wearable technology, storage, home appliances, cleaning tools, and everyday utility. Each product needs different supporting information while shoppers still expect familiar pricing, availability, cart, and account patterns.
◆ Opportunity
Build the store around buying decisions: what the product is, why it matters, how it works, what it costs, what is included, whether it is available, and how to purchase it.
◆ Solution
A Shopify commerce narrative organized around discovery, product understanding, and transaction, connecting homepage storytelling, catalog scanning, product-detail explanation, selection controls, cart context, and checkout movement.
◆ Outcome
The commerce experience was structured around measurable UX improvements: three storefront layers, two verified collection filter types, eight sorting options, and one direct shopping path from product discovery to cart.
◆ Experience outcomes
Knotzen at a glance.
3
Storefront layers structured
2
Collection filter types verified
8
Sorting options supported
1
Primary shopping path
◆ Research
What we listened for.
Discovery
A mixed catalog needs enough structure for customers to find useful products without opening every item one by one.
Clarity
Product purpose, sale pricing, availability, options, quantity, and Add to Cart need to be understandable before the shopper acts.
Consistency
Different product categories can require different stories while still sharing one predictable Shopify commerce system.
◆ Design Process
Reducing the distance between interest and action.
◆ Technology
Technologies & integrations.
Shopify
Commerce platform
"Good commerce design makes the product easier to understand before it asks the customer to buy."
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