Summary
Templates are quick to launch, but custom development creates a website that can evolve with the brand and the business.
Template sites are fast to launch, but custom development is what gives a brand room to move, scale, and stand apart.
Custom development versus templates
Templates can be good for a narrow brief. The moment the experience needs to feel distinct or grow in complexity, custom starts to win.
- Better content structure
- Cleaner performance budget
- More precise interactions
- A system that can grow with the business
When custom is the better move
- The site needs to convert at a higher value.
- The product story is more complex than a template can hold.
- The brand needs a visual language that can evolve.